Be Pink – Breast Cancer Awareness Breakfast

be pink

October is National Breast Cancer Awareness Month, and it seems like the whole world is Pink, including the Jarrod Peterson Real Estate Group! Our marvelous CEO, Jarrod Peterson, was once again a co-chair for the Be Pink fundraising breakfast event at the Wayzata Country Club. More than 330 community members and business leaders attended the kickoff event on September 26. That morning raised over $120,000 in donations including some matching gifts from very generous families.


The Jarrod Peterson Real Estate Group was a Community Partner Sponsor at this year’s event along with Nothing Bundt Cakes – Minnetonka and Old National Bank. Over 15 sponsors in total made the event possible, including Schuler Shoes, who has been the leading sponsor since the first event was held six years ago.

The local Be Pink initiative supports the Jane Brattain Breast Center, and proceeds will benefit Park Nicollet’s Jane Brattain Breast Center Mammo a-go-go community outreach program. This program provides no-fee mammograms, diagnostic services, and breast health education to women in need.

During the entire month of October, several businesses will be donating a portion of sales or holding events dedicated to the mission of the Jane Brattain Breast Center. For every new client in October that mentions Be Pink, the Jarrod Peterson Real Estate Group will be donating $1,000.

Jarrod Peterson has been involved in Be Pink for five years and was honored and excited to help lead the efforts again this year. “The fundraising breakfast is so impactful. Seeing the room full of pink clothing, pink accessories, and décor demonstrates the impact this program is making,” said Jarrod Peterson. “There are many survivors in the room sharing stories of hope and inspiration. I am blessed to be part of such an inspirational event and month-long fundraising initiative.”

Learn how you can donate to the efforts of the Jane Brattain Breast Centers.

Jeannine Marie Photography captured beautiful photos of the event: